Saudi Arabia's Sarawiya Public Investment Fund, known as PIF, has invested heavily in mining, football, and mixed wrestling. Now some thinkers are trying to figure out if tennis could be their next goal.
1
Despite widespread popularity, tennis only generates 1.3% of global media sports rights. This is because tennis is made up of several entities, including the Women's Tennis Association, the U.S. Tennis associations, and independent competitions are included. These unbalanced schedules and long matches do not help in motivating the broadcasters.
2
A large number of players are required to pay for coaches, training sessions and travel to play, and most earn low incomes. That's why many think tennis should consider bringing in outside capital, whether it's a private equity firm or Suvarna Dhan investment fund.
3
CVC Capital Partners has decided to buy a stake in women's professional tennis this year, so they can take advantage of the commercial promise of the sport.
4
Excluding the four great heritage events, men on average earn about 70% more than women.
5
Some players believe that the income coming from Saudi Arabia could allow them to receive higher salaries, while others think that tennis should be concerned about its financial situation.
6
After the disappearance of tennis player Peng Shui in China, the Women's Tennis Tour canceled all tournaments there.
7
Last week there were rumors that the WTA would hold its finals in Saudi Arabia, but former tennis star Chris Evert protested.
8
A plan for the unification of the men's and women's tournaments is being considered from time to time, but it requires the consent of all parties.
9
There are differing views among players, investors, and the tennis community. Can Saudi Arabia's money take the tennis world to new heights, or could it put the new sport in danger?